The Goyard Artois bag, a stylish and practical tote, is a coveted piece within the luxury handbag market. But for those considering a purchase, the choice between the PM (Petit Modèle) and MM (Moyen Modèle) can be daunting. This comprehensive guide delves into the key differences between the Goyard Artois PM and MM, providing a detailed comparison to help you make an informed decision. We'll also explore the broader Goyard size landscape, including the St. Louis tote, and discuss pricing considerations.
I. Goyard Artois Bag Overview: Artois MM vs PM
A. Brief History and Background of the Goyard Brand:
Goyard, a name synonymous with exquisite craftsmanship and timeless elegance, boasts a legacy that stretches back to the 1800s. Founded in 1853 by Pierre-François Goyard, the brand initially specialized in luxury luggage and trunks, quickly gaining recognition for its innovative use of coated canvas and meticulous attention to detail. The Goyardine canvas, a hallmark of the brand, is a durable and waterproof material, meticulously crafted using a unique process passed down through generations. This dedication to quality and tradition has solidified Goyard's position as one of the most prestigious luxury houses in the world, appreciated for its understated sophistication and enduring style. Unlike some brands that rely heavily on logos, Goyard’s understated elegance and subtle branding contribute to its exclusivity and appeal. The brand maintains a certain level of mystique, avoiding overt marketing campaigns and preferring word-of-mouth referrals to drive its sales. This curated approach to brand building further enhances its desirability among discerning customers.
B. The Goyard Artois: A Modern Classic:
The Artois bag represents a modern interpretation of Goyard's heritage, blending classic design elements with contemporary functionality. Its structured silhouette, sleek lines, and practical features make it a versatile choice for everyday use or special occasions. The Artois is available in both PM (Petit Modèle – small model) and MM (Moyen Modèle – medium model) sizes, catering to different needs and preferences.
II. Goyard Artois PM vs MM: A Detailed Comparison:
Choosing between the PM and MM hinges on your individual needs and lifestyle. The key differences lie in size, capacity, and overall practicality.
A. Size and Capacity:
The most significant difference between the PM and MM is their size. The PM is considerably smaller, ideal for carrying essential items like a wallet, phone, keys, and perhaps a small makeup bag. The MM, on the other hand, offers significantly more space, accommodating a larger wallet, a tablet, a book, and other personal belongings. While precise dimensions vary slightly depending on the specific style and year of production, the MM offers a noticeably more substantial carrying capacity.
B. Practicality and Everyday Use:
The PM's compact size makes it perfect for everyday use when you don't need to carry a lot. It's lightweight and easy to manage, making it suitable for various occasions, from running errands to attending social events. However, its limited capacity might prove restrictive for those who carry many items. The MM is more practical for those who need more space. It's still relatively lightweight and manageable, but its larger size allows for carrying more items comfortably. It's a good option for those who commute, travel lightly, or need to carry a laptop or tablet.
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